UX Designer

About Me

As a system thinker,

my philosophy revolves around designing interconnected and interdependent elements.

 

Current Focus

I am currently focused on creating and developing Agentic patterns across all Salesforce AI products.

My strength lies in managing large-scale initiatives, providing guidance, consistency, and strategic insight while influencing the future direction of products with a systematic mindset.

Download Resume

Presented on "Gen AI, Rethinking & Maximizing UX Practice" at Dreamforce in 2023

 

 

Achievements

Speech of “How Relationship Design Improves Design System Adoption“ at Dreamforce 2022

Publications and Presentations:


Awards and Recognition:

  • Experience Services Release Rock Star (2022): Recognized as a top performer for contributions to Experience Services Releases.

  • T&P All-Star (2023): Honored for outstanding contributions to the T&P team.

  • Trusted Generative AI Hackathon (2023): Awarded “Most Impactful Hack for Trusted AI Leadership” at the T&P Trusted Generative AI Hackathon.


Product Demonstrations and Showcases:

Demo Multi column sorting at TDX 2024

  • Agentforce Demo (TDX 2024): Presented a live product demonstration of Agentforce.

  • Salesforce Gen AI Showcase (2024): Featured in the showcase events in April and August.

  • HMH House Speaker (May 2024): Participated as a featured speaker at HMH House.

  • Product Features Demo (August 2024): Demonstrated and launched multicolumn sorting in Gus.


Intellectual Property and Product Development:

  • Patent Filings (2023–2025): Filed 27 design and AI patents with the U.S. Patent and Trademark Office, with 8 patents officially issued.

 

 

Education

 
 
 

Northeastern University

Master's of Science

Interaction Design

Northeastern Normal University

Bachelor of Fine Arts (BFA)

Graphic Design

 

 

Fun Fact

This is Pablo, he is 14 years old

Our senior dog is my trusty sidekick—he joins us at local dragon boat races and keeps me company at home. Dragon boat racing is also how my husband and I met, and we’re still paddling and cheering each other on!

2019 Montreal Dragon Boat Festival

 
 

 

Experience Before 2015

    1. Website Audit: Conducted a comprehensive audit of TakeTours.com to identify duplicated links, looping user journeys, and error pages.

    2. Information Architecture Enhancement: Evaluated and refined the homepage's information architecture to improve navigation.

    3. User Experience Design: Developed user journeys, wireframes, and interfaces to enhance overall usability.

    4. Content Strategist Interfaces: Created user-friendly interfaces for content strategists to efficiently develop tour packages on the TakeTours website.

    1. Team Leadership: Directed a team of seven visual designers and three copywriters.

    2. Campaign Management: Planned and executed multi-channel advertising campaigns.

    3. Event Partnership Development: Cultivated partnerships with third parties to utilize the Wand theater spaces for events.

    4. Brand Promotion: Created promotional visual elements to enhance client brand identities.

    1. Project Oversight: Managed over 40 projects from initial brainstorming through design, pitching, and execution.

    2. Team Mentorship: Mentored seven visual designers while collaborating with account executives, venue builders, and vendors.

    3. Design Focus: Specialized in visual design, supplementary materials, and physician infographic brochures for major healthcare clients, including Pfizer, Bayer, Johnson & Johnson, Merck, and Novartis.

    1. Team Leadership and Training: Led and mentored three visual designers and one 3D designer.

    2. Product Promotion Lifecycle Management: Managed the entire product promotion lifecycle, from brainstorming and design to pitching ideas and implementing digital and print designs.

    3. Cross-Functional Collaboration: Collaborated with account executives, designers, and various vendors to achieve project goals.

    4. Client Engagement: Successfully supported IT clients, including Intel, Lenovo, Haier, and China Mobile.

 
 
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