Intro

I am a design leader and systems architect specializing in the intersection of Human-Centered Design and Enterprise AI. With over a decade of experience, I define the frameworks that allow complex technologies—like Salesforce’s Agentforce—to scale into intuitive, trusted user experiences.

Key Impact

Speech of “How Relationship Design Improves Design System Adoption“ at Dreamforce 2022

Patent Filings (2023–2025): Filed 27 design and AI patents with the U.S. Patent and Trademark Office, with 8 patents officially issued.

Dreamforce Speaker (2022): Presented “How Relationship Design Improves Design System Adoption.”

Dreamforce Speaker (2023): Presented “Gen AI: Rethinking & Maximizing UX Practice.” Evangelized the future of Gen AI UX to a global audience at Dreamforce 2023, defining how designers can maximize their practice in an AI-first world.

Publications & Presentations

Thought Leadership (2022): Published “How to Get Product Designers to Love Using Your Design System” on the Salesforce Design Blog, focusing on adoption strategy and system governance.

Agentic Strategy (2025): Co-authored the foundational Agentic Experience patterns for the Salesforce Lightning Design System (SLDS).

Industry Speaking: Featured speaker for LinkedIn Live’s "Shaping the Future of UX" series (Session 3).

Keynote Demonstrations: Orchestrated live product demonstrations of Agentforce at TDX 2024

Salesforce Gen AI Showcase (2024): Featured in the showcase events in April and August.

Guest Speaker (2024): Invited as a featured speaker at HMH House to discuss enterprise design leadership.

Awards and Recognition:

Most Impactful Hack for Trusted AI Leadership (2023): Awarded at the Salesforce T&P Trusted Generative AI Hackathon for innovating at the intersection of security, ethics, and agentic UX.

T&P All-Star Award (2023): Honored for exceptional cross-functional contributions and leadership within the Technology & Product (T&P) organization.

Experience Services "Release Rock Star" (2022): Recognized as a top performer for driving the successful execution and high-quality design standards of global Experience Services releases.

Current Focus

I define the design standards for the Agentic ecosystem at Salesforce. I architect the frameworks that transform complex AI logic into trusted, human-centered products, ensuring consistency and strategic alignment across our global AI portfolio.

Education

Northeastern University

Master's of Science

Interaction Design

Northeastern Normal University

Bachelor of Fine Arts (BFA)

Graphic Design

"The Human Behind the Systems"

Office Buddy & Hiking Partner: Meet Pablo, my 14-year-old pup. He’s my office buddy—regularly spoiled with meats and seafood, no regrets on my part.

Teamwork in Action: I’ve been a competitive Dragon Boat racer since 2015, currently paddling with the Bay Area Dragon Boat Club in Foster City. I love the intensity of the sport—it’s a perfect masterclass in synchronization, grit, and the power of a collective team effort.

2019 Montreal Dragon Boat Festival

Experience Before 2015

1. Website Audit: Conducted a comprehensive audit of TakeTours.com to identify duplicated links, looping user journeys, and error pages.
2. Information Architecture Enhancement: Evaluated and refined the homepage's information architecture to improve navigation.
3. User Experience Design: Developed user journeys, wireframes, and interfaces to enhance overall usability.
4. Content strategy Interfaces: Created user-friendly interfaces for content strategists to efficiently develop tour packages on the TakeTours website.
1. Team Leadership: Directed a team of seven visual designers and three copywriters.
2. Campaign Management: Planned and executed multi-channel advertising campaigns.
3. Event Partnership Development: Cultivated partnerships with third parties to utilize the Wanda theater spaces for events.
4. Brand Promotion: Created promotional visual elements to enhance client brand identities.
1. Project Oversight: Managed over 40 projects from initial brainstorming through design, pitching, and execution.
2. Team Mentorship: Mentored seven visual designers while collaborating with account executives, venue builders, and vendors.
3. Design Focus: Specialized in visual design, supplementary materials, and physician infographic brochures for major healthcare clients, including Pfizer, Bayer, Johnson & Johnson, Merck, and Novartis.
1. Team Leadership and Training: Led and mentored three visual designers and one 3D designer.
2. Product Promotion Lifecycle Management: Managed the entire product promotion lifecycle, from brainstorming and design to pitching ideas and implementing digital and print designs.
3. Cross-Functional Collaboration: Collaborated with account executives, designers, and various vendors to achieve project goals.
4. Client Engagement: Successfully supported IT clients, including Intel, Lenovo, Haier, and China Mobile.

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